Three free guides for pottery and craft studios.

8 plays to fill seats and bring first-timers back, most with the exact words to use.

8 plays · 6 ready-to-send texts · 1 first-week checklist

1. Book the second class before they leave
2. The kiln-out text
3. Reminders plus a waitlist that refills seats
4. Answer event inquiries the same day
5. Win back past students each season
6. Ask for the review at pickup
7. Gift cards before the holidays
8. Fill slow nights with a theme

A week-by-week plan to sell class gift cards from November to Christmas Eve, then turn every gift into a regular.

7 plays · 1 ready-to-send text · 1 template to copy

1. Make it easy to buy in two taps
2. Tell your past students first
3. Sell it at the counter and in class
4. The last-minute push, December 20 to 24
5. Turn every gift into a booking
6. Bring them back for a second class
7. Follow the gift card rules
8. Your gift card choices, to copy

The reply, the package menu and the follow-ups that turn party and team-event inquiries into booked dates.

7 plays · 7 ready-to-send texts · 1 template to copy

1. Answer every inquiry the same day
2. Ask the 4 questions that price it
3. Send one clear menu
4. Hold the date with a deposit
5. Follow up twice, then let it go
6. Confirm the week before
7. Turn guests into students
8. Your party menu, to copy